Adam has served on over 40 Customer Advisory Boards (CABs), a rare seat at the intersection of strategy, customer experience, and enterprise technology. He's seen what works, what doesn't, and what vendors often miss when trying to build real connections with senior customers.

In this conversation, Adam shares:

- How to design CABs that create value for customers

- What senior execs wish vendors understood about their time

- Why preparation, clarity, and follow-up make or break the board

- The difference between “listening” and co-creating strategy

Whether you're leading a customer advisory board, inviting executives to the table, or want to up-level your B2B executive engagement, Adam's playbook will give you practical insights as a CAB executive.