How Do You Know When You Have an “Aha” Product? Article in CEO World

The executive boardroom falls silent as the vendor CEO asks: "What would you build if you were us?" Your answer doesn't just influence a product roadmap—it reshapes an entire industry's future.

This is the power of Customer Advisory Boards (CABs), where strategic executives transform vendor relationships from transactional exchanges into platforms for industry influence.

The difference between a CAB that drives measurable business impact and one that fizzles out after 18 months? Strategic readiness. Take the assessment, in 2-3 minutes, you’ll know if you and your team are ready.

Discover the most common misconceptions about Customer Advisory Boards (CABs)—and how to use them to drive strategy, product innovation, and customer trust. As featured in Indian Management.

Filming Pre-CAB and Post-CAB videos is a strategic move in today's digital age, emphasizing the significance of authenticity. These videos serve a dual purpose: enhancing trust within your Customer Advisory Board (CAB) network and providing invaluable assets for your sales and marketing teams. Learn more in the Vocal Video Guest Blog how to film your Pre-CAB and Post-CAB Videos!

CAB Case Study: CSMs Run CABs to Optimize Quarterly Goals

CAB Case Study: Combine Field Prospecting and have a CAB in one day!

AI can help facilitate human interactions. They can be great for reminding you of your customer’s birthdays, but not to ask them for a reference. A guest blog post on Point of Reference.

Hybrid CABs are a mix of physical and virtual board meetings to optimize the CAB program.