“Essential Guide for Customer Advisory Boards!
Irene Yam’s Build a World Class Customer Advisory Board is an invaluable resource for anyone involved in organizing or supporting executive-level customer advisory board meetings. Irene’s expertise shines through every chapter, offering practical strategies and insightful guidance that make the process approachable and effective. The book is exceptionally thorough and filled with actionable tips that ensure the utmost success for these important gatherings. I highly recommend this book to professionals aiming to elevate their customer advisory board initiatives-this is a guide I’ll be referring back to the book often!”

“Expert hands-on guide with real examples on creating Customer Advisory Boards
This book is essential for those seeking to understand the rationale for a customer advisory board, how it helps internal and external alignment at an organization, and why the customer matters for your business, no matter what size. The examples are what I love the most - oftentimes missing from so many books.”

“A great practical guide to getting the most out of your limited time with customer execs
As a Customer eXperience leader for many years, I have always attended CABs as a guest and an opportunity to present the company’s view to our most innovative customers. This book provides the inner workings of building a customer advisory board. It is filled with case studies and practical strategies for tackling any board challenges that may arise. The book is easy to digest and provides templates if you’re looking to build your next customer advisory board. I learned a lot about how to truly turn a CAB into a bidirectional learning opportunity. I strongly recommend this book to other CX leaders.”

“The definitive book on customer advisory boards!
This book has such a healthy approach to CABs. I’ve been in product marketing in Silicon Valley for more than two decades and have seen my share of well run and poorly run ones. The best ones were always a two-way conversation as Irene Yam describes in this book, where the company takes time to listen and not just lecture about their product plans. The book covers everything I expected about the preparations, running the CAB in a collaborative way, and following up later – very useful if you want to know what your customers really think.”