Hi, I’m Irene. Great to meet you!
Trusted by executives to build the boards that shape strategy.
My philosophy starts with human connection. Without it, the CAB experience falls flat. I bring together 20+ years of experience in customer advocacy and business strategy with a clear methodology for building authentic, long-term relationships — before, during, and after the CAB itself.
The result? Conversations that lead to action. Trusted partnerships. And customer champions who stay engaged, offer candid feedback, and advocate for your company well beyond the boardroom.
26 years of experience
10 Customer Advisory Board programs
3 awards and recognition
Client Testimonials
“As an early adopter of Riverbed solutions, I was the youngest CAB member. I learned how to form partnerships with Riverbed's executives and network with global leaders. Being invited by Irene to a CAB so early in my career has shaped how I evaluate and negotiate with technology vendors,”
Adam, VP of Technology Operations, Automotive
“Irene and I worked together during a time of massive technological change in the data storage industry. Our CAB efforts were a crucial part of our customer outreach, product feedback, and thought leadership program. Irene managed the entire end-to-end CAB process with the expertise, agenda-setting, and event planning you normally associate with a luxury hotel, not a tech company. I could focus on discussion content, secure in knowing that our customers were going to have a first-class experience. She’s an expert in details others might overlook, like developing pod-based seating charts that place customers strategically to encourage inter-networking,”
Josh, VP of Strategy, Software/SaaS
“All the usage data in the world doesn't tell us why users choose a product. Insights about customers' jobs to be done, can only be gained by talking to customers. Even on a shoestring budget, it's possible to pull a small group of engaged customers together into a bootstrap CAB to get feedback on a current product or to co-create and validate a new product. Irene provides a step-by-step guide and templates to plan and execute a successful CAB with little to no budget.”
Monique, Product Management, SaaS
