Top 5 Myths About Customer Advisory Boards
Featured in Indian Management, May 2025
If you think CABs are just glorified sales meetings or exclusive to the C-suite, think again.
In this article, I unpack 5 common myths holding companies back from unlocking the real power of Customer Advisory Boards.
Here’s a sneak peek:
MYTH #1: CABs are just sales events (they’re not — they’re strategy accelerators)
MYTH #2: Only C-suite customers belong (spoiler: mid-level voices = gold)
MYTH #3: More slides = more value (actually, fewer slides = more insight)
MYTH #4: Tying CABs to industry events saves time (it dilutes impact)
MYTH #5: The meeting is the main ROI (post-CAB follow-up is where magic happens)
Whether you're a founder, product leader, or CMO — don’t miss this.