Why Trust is the Real Technology Behind AI

Link to article: https://www.ireneyam.com/trust-drives-ai-success

This past year, I noticed a pattern.

Everywhere I went—especially in the Customer Advisory Boards (CABs) I helped run—AI was on the agenda. But not always on the table.

Some leaders came in with working demos and roadmaps. Others were navigating uncertainty. But real conversations didn’t happen until we created a safe space to explore together.

That’s why I wrote this article, Trust Drives AI Success, for Indian Management, alongside two incredible collaborators—Vala Afshar and Henry King.

We believe that in the AI economy, trust isn’t a soft skill.

It’s the ultimate strategic differentiator.

In the article, we explore:

• Why co-creation turns vendor-customer relationships into strategic partnerships

• How transparency builds resilience (especially when things go wrong)

• How structured, intentional relationships—like CABs—create a system for trust

• The “Fourth Why” in sales: Why sell, and what your intent says about your values

• We also spotlight key ideas from Vala and Henry’s new book Autonomous, a guide to building AI-first businesses that are fit to scale.

It's packed with frameworks and examples—I even started jotting down ideas for future CAB discussions.

Download the Full Article (PDF)

🙏 Thank You for Reading

If you’re here, you probably believe—as I do—that human connection is the core of every great business. AI will accelerate many things. But trust? That’s the multiplier.

Let’s keep building it, together.

#TrustInAI #CustomerAdvisoryBoard #Leadership #HumanConnection #AIeconomy #Autonomous #ValaAfshar #HenryKing