Build a Customer Advisory Board That Turns Insight into Impact
Transform customer insights into competitive moats that accelerate growth, align your executive team, and create barriers competitors can't replicate.
What is a Customer Advisory Board?
A Customer Advisory Board (CAB) is your private think tank of 8-12 strategic, C-level customers who know your industry best. They share insights on your product roadmap, go-to-market strategy, and business direction. No competitor or AI can buy their words of wisdom.
“Irene turns Customer Advisory Boards into trust-building engines and opportunities for lasting recognition.”
Nishad, Director, CyberSecurity (IAM) from Fortune 200, Retailer
More from Nishad:
"Irene has a rare ability to build trust quickly among senior executives and create the conditions for candid, strategic dialogue. Because of her guidance, my team engaged directly in roadmap discussions, co-design opportunities, and beta programs. She then went a step further—nominating me for Constellation Research’s SuperNova Award and personally helping shape our submission. Irene translated our complex cybersecurity initiative into a compelling story that resonated with industry leaders and peers alike.”
Proven Results: Real Companies, Real Competitive Moats
How We Can Work Together
Three flexible customer advisory board (CAB) solutions, each tailored to your needs
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THE STRAGEGY ARCHITECT
DIY with expert guidance
Learn how to build and run a CAB program on any budget.
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THE MOAT DEEPENER
Upgrade your existing CAB
Strengthen your current advisory board and give it the competitive edge.
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THE FORTRESS BUILDER
End-to-end CAB program
Full-service CAB creation with a bullet-proof 5-Year plan to transform customer relationships into untouchable assets.
Ready to Build Your Competitive Moat?
Take the free executive CAB assessment
or get in touch.
Frequently Asked Questions
The FAQs page has more information if you're curious about having or attending a customer advisory board.
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Not at all. While both collect customer feedback, the depth and strategic intent of a CAB set it apart.
Focus groups are one-off market research sessions that test ideas or gather reactions.
CABs are ongoing, executive-sponsored boards that shape company direction.
CAB members become trusted advisors who guide decisions, influence product roadmaps, and build long-term relationships with your leadership team description.
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Traditionally, the CEO or COO serves as the executive sponsor of the Customer Advisory Board, while the CMO is often responsible for funding and supporting the program.
However, in many high-growth startups, it’s increasingly common for the Head of Product to take on the executive sponsor role—especially when product feedback and innovation are central to the CAB’s mission..
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There should be 8-12 C-level executives.
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Most boards meet once in person and for the rest of the year have virtual board meetings.
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AI, SaaS, cybersecurity, healthcare, and any B2B industry with mid-size to enterprise-level customers.
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Strategy design and facilitation
Member recruitment guidance
Agenda development
Event and budget tracking
Coaching for executive sponsors
Pre- and post-meeting support
Measurement frameworks
Every program is tailored to your team’s bandwidth, budget, and vision.
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Yes, I can help you build your virtual or hybrid board, or I can also coach you through it.
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Coaching: $200 per hour.
À La Carte Customer Advisory Board Services that start at $2,500-15,000 (depending on package)
To build your Competitive Moat CAB programs they start at 15K to 35K USD.
More details on the Services page.
Let’s co-build a board that fits your budget and delivers real value.