CAB ROI Executive Summary

Summary

 A 200-employee cybersecurity company invested $39,240 in their first Customer Advisory Board to accelerate their transition from mid-market to enterprise customers.

By building strategic relationships with 11 CISO-level executives, they achieved $1.5M in influence revenue, reduced sales cycles from months to 2-3 weeks, and gained critical market intelligence—delivering a 3,700% ROI in just 12 months. 

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