CAB ROI Playbook

What You’ll Gain from this Playbook

• Proven CAB Methodology — A step-by-step framework for designing, executing, and sustaining advisory boards that create long-term strategic partnerships.

• Quantified ROI & Alignment — Tools to measure growth impact, accelerate executive decisions, and demonstrate clear business returns from CAB investments. (Example of cybersecurity client’s use use case.)

• Customer Advocacy & Competitive Moat — Practical ways to turn customers into co-designers, industry advocates, and reference champions that rivals cannot easily replicate